Outbound Vs Inbound Internet Marketing Strategies

Outbound marketing strategies push your message out to your target market. Inbound marketing strategies pulls your target market to you. Outbound feels intrusive. Inbound feels like a company cares.

With outbound marketing strategies, you get your message out through product focused advertising and promotions; sales efforts; organizational public and media relations; customer service and customer satisfaction. This is marketing as we have come to know it over the years. It is needed once contact has been made, but it is not the best way to attract customers.

All of these efforts try to get customers to buy first before they experience your excellent customer service and become satisfied customers. But today’s buyers want to form a relationship before making a decision, not after the decision has already been made. They want customer satisfaction before becoming a customer. Outbound marketing techniques such as direct mail, telemarketing and trade shows have become less effective over time as buyers today behaviorally and technologically tune these intrusive campaigns out.

Too often, businesses jump right to the outbound marketing. As a result, they end up trying to push products onto people who even if they really do want the products, don’t want to be pushed. Effective inbound marketing strategies often lead to much more effective — and less difficult — outbound marketing and sales.

Inbound marketing strategies and techniques focus on pulling relevant prospects and customers towards a business and its products. This approach pulls customers to your business instead of pushing your business on them. This pull helps the prospective customer know that you actually care about them, not just about their wallet.

The greatest opportunities for inbound marketing are with technology. With inbound internet marketing efforts companies offer their readers useful information, tools and resources to attract prospects and customers directly to their store, while also interacting and developing relationships with customers on the web. Vital tools for inbound marketing include blogs, content and article publishing, search engine optimization, social media and social networks.

The easiest and least expensive types of inbound marketing are done on and through the internet. This type of marketing complements the way buyers make purchasing decisions today. Today’s buyers use the internet and related media to learn about the products and services that best meet their needs before they make a purchase. In fact, statistics reveal that 82% of buyers research on the internet before making their purchase.

Your prospective customer may know exactly where your store is, but if it is beyond normal buying patterns, they’ll probably check it out on the web before walking in your door to make the purchase.

Since 82 out of 100 people will search the internet first, when they do a search for xyz widget, yourtown, usa, will they find you there? If not, they may figure you do not have what they are searching for. Those 82 will probably go somewhere else.

Wouldn’t you like to capture that 82% of the market in your town? Your first step is to establish an inbound internet marketing presence. Put these marketing strategies to work for your business and watch your sales increase.

Internet marketing strategies can bring you more customers at lower cost than any other means. Plus, you can track the results. You can’t do that with most other forms of marketing.

Comments are closed.